PwC Appoints Former Microsoft Leader to Accelerate Growth through EMEA Alliance

PwC is delighted to introduce Mauro Xavier as our new Microsoft Alliance Leader in EMEA. In his new role, Mauro will be based in Madrid (Spain) and will lead our efforts to drive digital transformation and growth in partnership with Microsoft, with a strong emphasis on helping clients succeed through business model reinvention, enterprise transformation, cloud strategies, and integrating Microsoft's AI solutions for lasting results.

Mauro brings with him a wealth of invaluable experience gained during his 17-year tenure at Microsoft. His most recent position was as the General Manager for Partner Solutions within the Western Europe Leadership Team, and his efforts were instrumental in unlocking new growth opportunities and accelerating customer and partner transformations. With Mauro's extensive background and expertise, we look forward to achieving new heights and driving innovation within our partnership with Microsoft.

As Mauro joins PwC, he becomes a valued addition to our leadership team, driving innovation and technological advancement to address our clients' most pressing business challenges, with a particular emphasis on GenAI and technology-driven transformations.

Dr. Ulrich Störk, PwC’s EMEA Alliances & Impact Center Leader, expressed his excitement about Mauro's arrival, saying, "Mauro's hiring marks a pivotal point for PwC as we forge ahead in the ever-changing world of tech transformation. His joining underlines our commitment to become the outcomes partner of choice to our clients on their digital and cloud-enabled transformation journey."

César Calleja, partner in charge of PwC Consulting in Spain, believes that "generative AI is going to be a before and after in business transformation and Mauro's appointment, along with our alliance with Microsoft, will give an exponential boost to our services and position ourselves as the benchmark in the market".

Mauro said: “I'm thrilled to join PwC, it's a new adventure and a chance to create meaningful change. I'm eager to bring my experiences to develop innovative, impactful solutions and to navigate the complexities of the digital world alongside the brilliant minds at PwC and Microsoft. I see a future where our combined efforts will turn visions into revolutionary realities.”